The Multicultural Sm@rketing Agency

Tagged as: Strategy

02 Jan

3 Ways to Improve Customer Retention

Every savvy business owner knows that it is more cost-effective to retain existing customers than to acquire new ones.

Despite this well-known fact, many brands’ retention efforts tend to fall flat. It is not enough, for example, to simply hand out a member ID number and tell someone that they are part of a loyalty program. Rather, businesses must treat each customer like they are a valuable asset – because they are.