Google and Facebook's grip on the digital advertising ecosystem also extends soundly into the realm of digital video, according to new research from Wyzowl. The company, which creates animated explainer videos, conducted a worldwide survey
US advertisers will spend nearly $48 billion on digital display ads in 2018, eMarketer estimates. As the new year begins, many of the effects felt in 2017 from concerns over ad quality and transparency
You’ve probably heard by now that dynamic video retargeting is one of the most successful forms of advertising. The audio-visual component of video content trumps the effectiveness of traditional banners and text ads. It
Despite naysayers' claims that we're overdue for a market correction, the US economy keeps chugging along. That's one reason why local ad spending in the country will continue to grow in 2018, according to
Every savvy business owner knows that it is more cost-effective to retain existing customers than to acquire new ones. Despite this well-known fact, many brands' retention efforts tend to fall flat. It is not enough,
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